Ant Battle Match Fund Ends Raising: More Than Ten Million Subscribers And Network Algorithm "Invasion" Fund Sales

On the last day of the National Day Mid Autumn Festival holiday, the last ant war match fund also announced the end of the collection. So far, the ant fund sales war, which lasted from the end of September to the long holiday, ended.

Ant platform's exclusive sales model has brought many changes to the fund sales, and has become a landmark event in the history of public funds.

According to the data of ant platform, the cumulative number of subscribers of the five ant strategic placement funds exceeds 10 million, and 8 investors buy each second. The five strategic placement funds have a total scale of 60 billion yuan, and the average subscription amount is 6000 yuan based on the number of 10 million subscribers.

Two minutes after the launch of the five funds on September 25, the five war matching funds sold 1 billion yuan. One hour later, the sales data of the five funds reached 10.2 billion yuan.

From the perspective of fund subscription, this is a typical Internet user led issuing feast. A large number of "small white" investors poured into the new fund, and Alipay platform also increased publicity and promotion efforts.

In fact, the 21st century economic reporter learned that many investors with little fund experience received sales calls from ants in this sale. "I received the fund sales call from Alipay earlier, but I didn't know about this fund at first." One investor told 21st century business reporter that he had only two months' experience buying funds.

According to the statistics of Alipay, more than 40% of the investors who participated in the ant strategic placement fund subscription are the first time to set foot in the stock fund on Alipay platform. If the total number of participants is more than 10 million, it is at least 4 million.

The reporter of 21st century economic report exclusively learned that the algorithm also played an important role in the sale of ant strategic placement fund on Alipay platform. "Due to the platform algorithm, there will be" differentiated "fund raising results of synchronous sale." A public fund raiser who participated in the issue of ant war match fund told 21st century economic reporter.

Record number of subscribers

The earliest fund to complete the fund raising is e fund innovation closed mixed fund in the next 18 months.

According to the result of fund share confirmation, the final placement proportion of the fund is 95.4%. Based on this calculation, the fund raising scale of e fund innovation in the next 18 months will be about 12.6 billion yuan.

Specifically, the number of effective subscribers of e-fund Innovation future is 1.8832 million. Based on this, the average scale of e-fund is about 6000 yuan.

The subscription proportions of Penghua Innovation future and China Europe Innovation future following the completion of the raising were 95.89% and 94.71% respectively, while huitianfu Innovation future and Huaxia Innovation future did not announce the confirmed proportion. Among them, the number of subscribers of Penghua innovation in the future is 2.8662 million, with an average household size of about 4000 yuan.

According to ant platform data, Huaxia Innovation future fund has received 3 million subscription, setting a historical record of new fund and hybrid fund subscription.

As a matter of fact, the five ant group war matching funds participated in this issue basically rely on star fund companies and star fund managers.

For example, e fund, Penghua Fund and huitianfu fund have all issued explosive fund products with an initial amount of more than 10 billion or even 100 billion since this year. According to the data of five funds displayed on Alipay platform, Chen Hao, the fund manager of e fund innovation future, has the highest tenure yield among the five fund managers of the same type. Chen Hao's tenure of office is 8 years, which exceeds the 9.7-year tenure yield of Wang Zonghe, the fund manager of Penghua Innovation future.

Interestingly, it is e-fonda's innovative future managed by Chen Hao that is the first to complete the fund-raising.

"Alipay users are so simple and crude." A bank channel personage to our reporter's feeling.

"Through several innovative future funds, individual investors can indirectly participate in the strategic placement of ant group, and have the opportunity to lock in the new shares of ant group listed in advance, which provides a new investment tool for individual investors to better share the listing opportunities of ant group. So many investors subscribe, it also shows everyone's recognition. " A securities firm is a public offering fund investment director said in an interview.

"Strategic investors do not participate in off-line inquiry, and the proportion of shares arranged for strategic placement is calculated separately, and the proportion of offline and online issuance is determined after deducting this part. Therefore, the strategic placement fund can give priority to participating in the strategic investment of innovative enterprises. From the perspective of innovation, it can be regarded as having a 100% winning rate. " The person said.

Algorithm shock of network platform

In fact, along with the whole sales process of ant strategic placement fund, there has been a battle between ant channel and bank channel.

Earlier, the reporter of the 21st century economic report learned that the bank once had a great dispute on the exclusive sales of these new funds for strategic placement of ant group's shares on the ant platform. At one time, it was reported that the company had jointly "blocked" the fund issued by cooperating with ant, and even asked the fund company to "choose one from two".

Obviously, this attractive cake is "exclusively enjoyed" by ants, which stimulates the interest system of bank channels. And the antagonism caused by this event in the channel may also have a profound impact on the future sales pattern of fund companies.

Later, CMB and other network platforms such as Tiantian fund fought against ants. At the same time, China Merchants Bank issued the China EU Internet fund managed by Zhou Yingbo ahead of schedule on September 25 to compete with the strategic placement fund launched by ant platform. According to the data, the fund manager of China Europe Innovation future on the ant platform is also Zhou Yingbo.

The reporter of 21st century economic report exclusively learned that the algorithm played an important role in the sale of ant strategic placement fund on Alipay platform.

Earlier, our reporter learned that, in addition to e-fund's raising more than 10 billion yuan on the same day and Penghua Innovation future sold out immediately, the sales of other funds were "uneven", and the fund raising scale in the same period when other fund raising had ended was less than 5 billion yuan.

"Alipay platform has its own algorithm, which gradually recommends each fund until it is sold out. The final results are good, ants also show the platform's fund sales ability. " The former public fund source told the 21st century economic reporter.

According to the final sold out time, the sold out order of the five funds is basically ranked according to the tenure yield ranking of fund managers of the same type displayed on the platform. However, Zhou Keping, the fund manager of Huaxia Innovation future, has a higher term return rate of similar funds than Zhou Yingbo of China Europe Fund. However, Zhou Keping's tenure is only 1.6 years, which may be due to his years of service.

It is worth mentioning that the five strategic placement funds have been raised until the last day of the long holiday, which is also far from the market's expectation of "one day sold out". However, as far as single channel issuance is concerned, more public offering people interviewed believe that it has exceeded the expectation.

But continued to the holiday to complete the raising, which generated funds occupation, also caused investors to question. "Earlier, Alipay platform has always claimed that" there is no hand and limited amount ", but the actual raising is not so fast. After the purchase, the fund has been occupied up to the long holiday period. During this period, there is only current interest. Even if you buy a monetary fund, you can earn more than that." One investor thinks.