Double Eleven Will Go To UNIQLO Semir La Chable.

This year's double eleven, businesses have been playing a new pattern, in order to improve the various problems in previous years, so as to give customers a new experience, a good pair of eleven.

UNIQLO online order 24 hour store pick up

2015 double 11, UNIQLO's score was 4 minutes breaking 100 million, the overall sales exceeded 600 million yuan, ranking the top of the clothing flagship store.

In order to prepare for this year's double 11,

It is enough to make preparations, first of all, it recently launched a "double eleven consumer expectation" survey in 2016.

So UNIQLO will launch the online order of 11 stores and more than 400 stores nationwide this year. It will offer quick service within 24 hours. That is to say, consumers who choose the "store pick up" products will receive the notice of UNIQLO's finished stock preparation within 24 hours after the order and payment are made in Tmall's official flagship store.

From November 1st to 13, we launched a service for some double 11 selected products, and began to open stores in November 14th for Tmall's official flagship store.

Consumers who choose the "store pick up" products will receive the notice of stocking completion within 24 hours after the order and payment are made in Tmall's official flagship store of UNIQLO, and pick up the goods to their chosen stores.

During the activity, consumers have many surprises and services to shop, and online and offline services are suitable for life and innovation experience service upgrade.

Semir further attempts to increase O2O electricity supplier 5000

Last year,

The two core brands of the electricity supplier, Semir and Barbara double 11, set a turnover of 396 million yuan, nearly double the number of double 11 sales in 2014.

"This year, the goal of Semir's electricity supplier is to double sales."

Zhang Hongliang, director of Semir's electricity supplier operation, told electric business online reporters that this is the fifth time Semir electric supplier has participated in Tmall's double 11, and is also preparing for the most full year.

This year's double 11, Semir electric business has increased more than 3000 operators and more than 2000 temporary workers to solve the problem of shipping speed, but also will be linked to Semir Direct stores, in the big push to try the O2O mode, so as to optimize the consumer shopping experience.

And in the double 11 marketing game, Semir electric providers choose closer to the young people's hobby, around the previous partner of the fashion partners Ouyang Nana, Jiangnan BoyNam and Yang Yang, who signed the contract this year, launched the theme of "red hot".

This year, the third time that Tmall participated in Tmall's double 11 is still strong.

After first double 11 small tests in 2014, La Natsu Bell ranked third in the Tmall women's clothing category in 2015, with the total sales of 161 million yuan in 2015. The group's double 11 exceeded 300 million yuan, of which the online sales volume reached 203 million 800 thousand yuan, while the sales under the line were 138 million yuan.

"We are still more traditional in playing, and this year we will focus more on improving delivery efficiency and customer experience."

La Natsu Bell, head of the electricity supplier, told reporters that last year, because of the explosive growth of double 11 stores, there was a situation of low delivery efficiency and too much customer service pressure. This is where La Natsu Bell needs to focus on Preparation and improvement this year.