Clothing Franchise Stores Should Be Carefully Selected

The general attitude of manufacturers is to "spend fortune and treasure land without settling down". They believe that the more downtown, the greater the passenger flow in the commercial center, and the higher the consumption, and the clothing franchise stores should be opened in this golden land. However, the expensive rent and competitive pressure in prime locations are not affordable for ordinary stores.

Dense population, many consumers and large consumption. quite a lot Franchise stores Will compete to live in such a business district. However, this may not bring maximum benefits. For operators, in addition to considering the promotion of store location on sales, they should also evaluate its impact on brand image. In order to ensure the establishment of brand image, the manufacturer should choose the surrounding environment that is sanitary, clean and beautiful. It is best to avoid noisy places such as grocery stores, restaurants and machinery repair shops.

Everything will be saturated if it is over concentrated. It seems that the business of several stores is very good, but actually they have reached the saturation point of the competitive balance. Suddenly, a new store was added, market The saturation point will be exceeded, and the situation of more monks and less meat will appear. Some stores will start to lose money, and only have to fight a price war.

Each region has its own commercial network layout. Which district develops the service industry and which district develops the IT industry. Each city will have a long-term overall planning. The misplaced site selection, moving against the trend, is often not supported by macro policies and promoted by the general environment, so it is hard to please, and finally can only choose to withdraw.

　　 Clothing franchise site selection The main factor that should be considered is the passenger volume. But for clothing franchise stores, in addition to taking into account the passenger flow, they should further analyze the effectiveness of passenger flow. The ratio of effective passenger flow of stores with different properties in the same business district varies greatly. It is a misunderstanding to think that a crowded and busy place is a good business district.

There are a lot of places to avoid when selecting clothing franchise stores; If operators can help their own stores to select locations according to the above skills, it is naturally not difficult to do a good job of franchise store location. Of course, if the operator of a clothing franchise store acts blindly and cannot master the strategy of franchise store location, it will be thankless. You might as well try it.

If you want to select an excellent store for a clothing franchise store, the operator should know what to consider when selecting the location, and what to avoid when selecting the location.