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The Marketing Story Like "Where Daddy Goes" Teaches You Management Of Enterprises.

2014/6/25 9:19:00 21

Where Does Dad Go Marketing Enterprise Management

understand your < a href= "//www.sjfzxm.com/news/index_c.asp > > market target < /a >.

You have to understand what your marketing target is and what is most important to them. This is the only way to make a product successful.

And when the product is on the shelves, you need not only attract the target users, but also strive to attract multi-level users.

From the product itself to product packaging, all product factors will play a certain role.

But if you can't even identify your target audience and try to get more users to accept your product, it's too hard.

for example, when we started selling IPS natural foods, we strictly considered the best way to push our products to users: consumers with healthy consciousness will naturally find snacks that are rich in protein, and we will fight this product ingredient, egg protein.

People usually pay attention to their health and nutrition, so we have to attract them with popular or familiar things, so that they can pay attention and purchase automatically.

emphasize your uniqueness.

Once you know who your target audience is, then you have to retail and distribute products. It is very important to highlight your uniqueness.

Because you need to give retailers a reason to put your products on shelves.

Identify products that they may not be interested in and similar products that may be affected.

To avoid their blind spots of interest, they also want new products to attract new users, and then add your products to the list.

Once a new start is made, large forces will follow.

The cognition of a href= "//www.sjfzxm.com/news/index_c.asp" > consumer < /a > is the key.

When you position your product, you need to balance your goals with your target audience and stick to your brand ideas.

This will help you discover the full potential of your product.

The investigation of key user groups will also play a role, because it will help you find out the way forward.

Less than P, for example, we learned through surveys that more consumers than ordinary protein or soybean germ believed that eating eggs is healthier.

This is a good function to understand consumers' self cognition.

But even if we know, consumers will not necessarily think that egg protein is more suitable for consumption. For them, the concept is new, which brings us the need to seek specific information to convey our uniqueness.

< < a href= > //www.sjfzxm.com/news/index_c.asp > innovation > /a > ability.

Although we understand that we need to sell our ideas to retailers and consumers, this is also one of our greatest challenges.

the best way is to let your product speak and convey itself.

This includes the concentrated pmission in the media, as well as the dissemination of individual consumers in trade activities and sales activities.

But the core of these initiatives is to re recognize your target market at any time and adjust at any time.

For example, we found that for natural and healthy foods, news media, promotional activities and the use of like-minded organizations are more conducive to the pmission of our product information and brand promotion.

So we have simplified our sales plan instead of focusing on it.

finally, let the product tell a story by itself.

Each brand has its own story.

Your job is to tell people what the story is and know what the advantages of this story are.

Because it is very likely that you can differentiate your product from your competitors.

in this era, although mechanization and scale production are so tall, we understand that consumers will still be attracted by such a story: a father created IPS in the kitchen, inspired by his insisting on boiling eggs for his children (and the marketing core of "where daddy goes").

This has won every opportunity for us, both in media coverage and marketing activities, which has resonated with consumers.

So far, this story can still serve us well.