Japan'S Clothing Market Tends To Be Stable In The Next 10 Years.

< p > recently, a series of reports on the sustainable development of < a href= "//www.sjfzxm.com/news/index_c.asp > > the clothing value chain < /a > have predicted that the market value of Japanese clothing, accessories and footwear market of 16 trillion yen will be stable in the next 10 years, the demand is good, the growth is moderate, and the market has come back to the right track.

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< p > compared with other high-end consumer markets in Europe and North America, Japan's fashion market has several characteristics: it is very sensitive to the international fashion trend cycle; fashion magazines have strong influence on purchasing, and have high loyalty to prestigious international fashion brands.

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< p > Japanese clothing now has 90% imported from China.

However, this situation is changing.

According to the "China plus one" policy put forward by the Japanese Textile Federation, Japanese Importers are rapidly expanding and diversify their business channels, and aim to invest in other South Asian countries.

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The import volume of < p > a href= "//www.sjfzxm.com/news/index_c.asp" > Japan < /a > from Indonesia and Bangladesh has increased, and the import growth from Kampuchea, Vietnam, Thailand and Burma has reached two digits.

A few years from now, the supply of clothing to Japan from South Asian countries will exceed 30% of Japan's total imports.

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< p > Japan represents a profitable and stable fashion market, with high credibility and changing demand.

The relationship between supply chain and Japanese apparel industry will also become more closely related.

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< p > Japan has set up a standard for high quality textile and clothing production facilities. Some of the Western high-end brands require high quality requirements, so no matter what the price is, they need to import products from Japan.

Textile and apparel products are more competitive in recent years due to their short life cycle, low barriers to entry and the changing tastes and preferences of Japanese consumers.

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< p > Japanese consumers were more vulnerable to the "a href=" //www.sjfzxm.com/news/index_c.asp "clothing product < /a > Quality drive before. Now, prices and styles also affect their purchase decisions.

Apart from the "fast fashion" brand, they began to think more about other factors, such as the nature and function of fabrics.

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