Designers Take Root In The Middle East Breakthrough Fashion Circle

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< p > when most department stores and fashion retailers in Dubai are still pushing international brands, a small number of retailers have "opened a new gambling game" -- betting on local a target= "_blank" href= "//www.sjfzxm.com/" designer /a.

It seems that some bets have been rewarded.

Level Shoe District, opened last year in Dubai by Chalhoub group, is the world's largest a target= "_blank" href= "//www.sjfzxm.com/" shoes "/a" store.

It has made the unknown jordan shoe brand Aennis Eunis one of the best-selling brands.

"Level Shoe District is an exploration shrine for footwear lovers worldwide."

The retail store manager Rania Masri said at the third Fashion Forward seminar.

This seminar is dedicated to displaying and promoting the works of cutting-edge designers rooted in the Middle East. It is "very happy to provide a good platform for designers who are on the rise."

Besides local designers, designers are welcome.

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< p > < strong > designers rooted in the Middle East < /strong > /p >

"P" fashion consultant Fern Mallis was once one of the sponsors of the fashion week in New York. She shared her views with her experience of creating a platform for New York's cutting-edge designers.

"Now doing things like this in Dubai is the right place for the right time.

The Middle East is one of the most active fashion markets in the world, "she said." 1/3 of the world's top customers are from the Middle East.

Today, the world's top fashion brands are no longer soliciting Middle East customers, but choosing to take root in the Middle East market. "

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< p > Mallis also believes that today's Middle East native designers and young New York a href= "//www.sjfzxm.com/" designer /a are facing the same challenge: finding potential buyers and loyal fans.

In Dubai, local brands have a common shyness. They like to hide under the shadow of those big international brands.

The establishment of Fashion Forward is to help these local designers smoothly and smoothly in production and supply, in order to match the pace of work of local and international buyers.

Fashion Forward will be held after the fashion week, including three days of high definition and clothing show, static display of some local accessories brands, and a series of lectures and talks on fashion industry.

Bong Guerrero is the founder and CEO of Fashion Forward. He thinks that Fashion Forward grew up with the growth of design power in the Middle East.

Its purpose is to nurture designers and meet the needs of this group.

"In the Middle East, most fashion designers start with personal or family businesses. They live in small studios and apartments, working day and night.

There are only one or two tailors.

What they need most is financial support. "

Bong Guerrero said.

This season, in order to "lower investment and produce more" to serve the designers group, Fashion Forward chose to cooperate with the crowd raising website Eureeca.com to design crowdsourcing marketing strategies for local designers.

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< p > < strong > breakout fashion circle < /strong > < /p >

< p > the accessories designer Roula Ghalayini has set up the independent accessories brand Poupee Couture. She is the first designer who successfully used the service.

Since January this year, she has raised over $100 thousand in investment through Eureeca.com, exceeding her expectations.

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Handbags made of P > Poupee Couture are hand-made in the Lebanese capital of Beirut. Last year, they were rated as one of the 100 most popular handbags by the British edition of Vogue.

Despite the media attention, designer Roula Ghalayini still feels that he lacks funds to pry the market, promotion, packaging and other links, which is difficult to attract buyers.

She said that most of her energy and cost were spent on product optimization.

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< p > The Emperor 1688 is another brand that has attracted much attention on Fashion Forward.

The brand was co founded by Golkar's three brothers Babak, Farhan and Haman. They are descendants of Iran.

The three men started their business from the well tailored men's wear series. Last year, the women's wear line was added.

Today, the fashion they design sells well in Dubai's Saks Fifth Avenue and old Buddha's department store.

The three brothers are calm and poised to take the brand to the global market. At present, the brand has already co operated with Marvin Traub Associates and has appeared in the important showroom of New York.

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< p > "New York fashion industry has a lot of concerns about the brand in the Middle East. It is not a place full of factional struggles or small circles in Paris or Milan." Babak Golkar said, "we are very proud that our brand, born in Dubai, soon has its own strength in the global fashion industry."

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