"Two Landlord" Mode Is Difficult To Continue The Traditional Department Store Trap Mode.

< p style= "text-align: center" > < img border= "0" alt= "" align= "center" width= "429" height= "377" width= "" / "" > "

< p > 4, Ji'nan Baisheng < a href= "//www.sjfzxm.com/" > shopping malls < /a > has been very cold.

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"P" after the grand opening in April 29, 2012, the Ji'nan Baisheng, located in the business circle of Quancheng Road, suddenly stopped.

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< p > 4 pm, reporters found that in Ji'nan Parkson interior, apart from several brands still selling goods, everything was so cold and clear, security guards strolling around the door.

This is also the fifth store that Parkson closed in recent two years.

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< p > in fact, Parkson's close shop is closely related to its declining performance in recent years.

It is reported that last year, Parkson group achieved 17 billion 481 million yuan in revenue and 49.7% in operating profit.

Parkson Ji'nan store suddenly shut down, is it a stop for Baisheng group? For Baisheng Ji'nan store closed reasons, the guide reporter called Beijing Baisheng group headquarters, but did not receive a response.

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< p > < strong > < a > href= > //www.sjfzxm.com/ > merchants > /a > confused. < /strong > /p >

< p > the Korean restaurant, which is located on the 4 floor of Parkson, is still operating on the 4 day, and the staff told the reporter that they will be evacuated on the 5 th.

"We will look for a new store near Quancheng Road, but we are not sure when we can find it, because Parkson told us that it was too abrupt to withdraw."

The staff looked helpless.

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< p > Herald reporter learned that many shops in Ji'nan Parkson paid the "May 1" holiday promotion costs, and most businesses were very surprised about the news of Parkson's withdrawal.

"There was a rumor before, but I received a notice from the store on the 2 day."

A restaurant salesman said.

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"P" Parkson suddenly announced that the shop was closed, and the subsequent processing of shop and staff became a major problem.

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Mr. P, the supplier Mr. Sun began to complain from the beginning of seeing the reporter.

Mr. Sun is the point holder of the Parkson mall. This year, the renewal fee of the contract was paid 1000 yuan, and the account fee was paid 2000 yuan. On the 2 day, the Sales Department of the shopping mall paid 2000 yuan for the promotion cost.

"There is no one in May 1, why do we have to pay for the celebration?" Mr. Sun was very annoyed. Before the shopping mall had talked about compensation with some of the tenants, however, how the compensation for the indemnity merchants failed to get a reply.

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< p > for chain stores, the situation does not seem to be too bad.

"After receiving the notice of withdrawal, we will move to GUI and you after we pack it up."

A salesperson at a well-known skincare shop said.

Another salesperson at a chain jewelry store also said that Parkson employees would be dispersed to other branches in Ji'nan.

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< p > < strong > < a > href= > //www.sjfzxm.com/ > > /a > decline continuously < /strong > /p >

< p > the news of the closing of Baisheng shopping mall is easy to associate with isdan, who once stood on the opposite side of it.

Today, it is a Suning store.

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In P, September 2005, the first store in Ji'nan was opened, but it lasted only two years, and the store closed at the end of September 2007.

However, for the crisis public relations of Baisheng shopping mall, many businesses said that the public relations capacity of Parkson was far behind that of Yisheng.

It is understood that one month before the shutdown of isdan, the announcement of the closure was issued, and the exits of members and suppliers were gradually dealt with. The sale of many brands had been shut down a month ago, and most stores had been "digested" before closing the store.

A manager at Parkson mall said frankly that the reason why Parkson was withdrawn was two years of bad operation, and that the headquarters was making strategic adjustments, so the decision to close shop was made.

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P, Parkson, has been linked with its declining performance in recent years.

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Less than P, last year, Parkson achieved 17 billion 481 million yuan in revenue, while its operating profit fell 49.7% to 543 million yuan.

Among them, net profit fell by 58.4% to 354 million yuan.

In 2012, the 4 stores opened by Parkson and 6 new stores last year totaled a total loss of 193 million yuan.

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< p > < strong > the "two landlord" mode is difficult to follow < /strong > < /p >.

"P" Parkson has been closed shop all over the country, and the domestic complex boss Wanda is trying to go to department stores, which has aroused the industry's thinking.

According to the insiders, from now on, the "two landlord" mode of department stores has been in a predicament and needs to be reconsidered.

It is reported that the operation mode of domestic department stores draws on and refers to the operation mode of Japan and South Korean department stores, that is, the "two landlord" mode of operation is profitable through the rental of venues.

However, this mode lacks the buyers and sellers of the research and development of products and the purchase of fashionable fashion products, leading to the same brand structure, category combination and even marketing means of domestic department stores.

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Li Tiegang, director of the real estate research center of Shandong University and P, a commentator of the real estate research center, said: "to carry out different levels of dislocation operation, extending the front end and back end of consumption can both increase demand, which can also avoid homogenization competition."

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< p > reporter learned that apart from the traditional high-end shopping malls, such as Ginza and GUI he, still retain the way of deduction, the new comprehensive shopping mall mostly joined the new way to collect rent.

For example, Hang Lung currently uses buckles and rents, both of which are high; the shops in Shimao International Plaza in Ji'nan are all paid rent, without deducting the royalty, and the rent is priced according to the specific circumstances of the shop.

According to the analysis of people in the industry, this shows that the business income of the traditional shopping mall operators has entered the downlink channel, and the revenue brought by the deduction to the shopping mall is decreasing.

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