Quanzhou: The Rapid Expansion Of A Number Of Sports Brands Abroad

"Take the initiative to carry out equity combination and restructuring", "dare to 'teach the ax' in front of international well-known brands", "find a 'fault finder' for enterprises". Recently, famous economist, special researcher of the Counsellor's Office of the State Council, and president of the China Federation of Private Enterprises Bao Yujun Laiquan made a wonderful speech on the second entrepreneurship of private enterprises.

　　 Good days, outdated assets restructuring

"When life is relatively easy, enterprises can see the opportunity and actively carry out joint restructuring of equity and property rights with peer enterprises and upstream and downstream enterprises in the industrial chain." In Bao Yujun's view, the country will relax the threshold for private capital to access the seven major investment fields, which will bring huge market space to private enterprises.

Railway financial service , communication, education, health care, municipal public utility projects, new energy and other fields will be more and more private enterprises. Bao Yujun said: "In terms of the scale of most enterprises in Quanzhou, the size is not large enough, and it is still difficult to enter these fields. Reorganization is a feasible way for Quanzhou enterprises to enter these investment fields to find business opportunities."

"The information learned from some brand enterprises in Jinjiang and Shishi shows that under the bad global economic environment this year, compared with other provinces and cities, Quanzhou enterprises have a relatively steady growth in the export and domestic markets, and many entrepreneurs say 'life is easy'." Bao Yujun believes that under the condition that Quanzhou SMEs have certain strength or are even better than others, Can actively carry out equity restructuring to form a scale. "It can be a combination of large enterprises and small and medium-sized enterprises in the industry, or it can be a cooperation between small and medium-sized enterprises." If you wait for enterprises to "have a hard time" and then think about asset restructuring, you will be passive.

　　 Dare to "teach others how to attack" in front of international famous brands

"Recently, some domestic photovoltaic enterprises have been investigated by the EU for" double anti ", which is the result of the price war of relevant enterprises when they 'go global." Bao Yujun said, "The example of Kangnai leather shoes opening may bring some lessons for Quanzhou enterprises to take the road of internationalization."

In 2001, at the beginning of China's accession to the WTO, Kangnai opened its first store in Paris, France. More than a decade ago, Kangnai franchised stores can be seen in the United States, Italy, Spain, Germany, the United Kingdom, the Netherlands, Australia, New Zealand and other countries. "Most of these franchised stores are set up next to international famous brand franchised stores".

"Dare to learn from international famous brands is not only a competition to show the strength of Chinese products, but also to promote their own products and brands to the same level as international famous brands," said Bao Yujun, Anta , Tebu, PEAK, and 361 degrees have been successively deployed overseas, and the rapid expansion of a number of sports brands in Quanzhou in foreign countries is particularly eye-catching. "In the future, Quanzhou enterprises should find their own market segments and produce products closer to people's livelihood in terms of business innovation and channel construction."

　　 Find an "old man in a melon skin hat"

In his speech, Bao Yujun told a "story of an old man wearing a melon skin hat" to Quanzhou enterprises: the boss of a well-known enterprise hired an old man with a melon skin hat and a hookah. The old man "wandered around" every day in the factory buildings and offices of the enterprise, and the employees of the enterprise did not understand the intention of the boss. Later, it was learned that he was specially here to find out the "problems" of the enterprise. What were the problems with the raw materials, the quality of the products, the enthusiasm of the workshop workers, and the service attitude of the company's employees? He looked at them, wrote them down in his notebook, and reported to the boss one by one.

"Whether it is' going global 'or expanding the domestic demand market, private enterprises are a' battle that cannot afford to lose '. They must have a strong sense of risk prevention and have a sound credit management system. Therefore, enterprises may as well find themselves an' old man in a cuckold hat '." Bao Yujun said that in recent years, some domestic enterprises, In particular, individual food enterprises are exposed to product quality and safety problems. No matter how big the enterprise is, it is often depressed because of an event.

"In fact, many enterprises do not lack a complete mechanism for quality control and risk prevention, but the key to why there are major quality problems is that the credit and quality of enterprise decision-makers and employees are not tight, thinking that sometimes one or two loopholes will not cause major problems, but the accumulation of small loopholes will become big trouble." Bao Yujun believes that private enterprises from top to bottom, There should always be an awareness of honesty, trustworthiness and risk prevention, and a "old man with a melon skin hat" should always be in his mind.