Leisure Shoes: The Brand Effect Is Walking.

Although the traditional sporting goods market in China has only more than 10 years of development history, it has experienced explosive growth, especially in the 2008 Olympic Games.

After the Olympic Games, the growth of the traditional sports products industry in China slowed down, but compared to the casual sports, the rivers and lakes of leisure shoes can be described as "surging in the dark."

Throughout the domestic market,

Development is mainly concentrated in Quanzhou, Wenzhou, Dongguan and other places, and each region has the advantages of each regional brand development.

For example, Quanzhou casual shoes, compared with other regions, have prominent advantages in styles design, science and technology input, production management, marketing and so on. As a result, a series of potential brand names, such as camels, bulls giants, wooden woods, Puma and so on, have been born.

These brands can make full use of local resource advantages in developing their own brand characteristics.

Camels are solemn and simple, bulls giants are bold and bold, and Mulin Sen is fresh and natural, and Puma's avant-garde trend.

At the same time, Dongguan, which is located in the coastal area, has launched a brand development route with leisure outdoor as the main direction, and has laid a solid foundation for the high-end development of Dongguan casual shoes by virtue of its fashion edge advantages that are adjacent to Guangzhou.

Of course, the brand development of Wenzhou casual shoes is also not to be outdone.

At present, it is more focused on innovation in sales channels, and the market for casual shoes and casual shoes.

From the perspective of casual shoes, its subdivision category is also slightly broader.

From the point of view of use, casual shoes can be divided into business casual shoes, outdoor casual shoes, casual shoes, sports shoes and theme casual shoes.

In terms of categories, it includes running shoes, board shoes, canvas shoes, sandals, flat shoes, casual boots, leather shoes, lace shoes, trend shoes, ballet shoes and so on.

From the brand background, the emphasis can be divided into three categories: international brand, domestic brand and extension brand, and the "three feet" pattern of casual shoes has been formed in the market.

As the international brand is backed by solid brand resources and cultural precipitation, it still occupies a share in the industry. However, due to the restriction of consumers' purchasing power, the market development situation needs to be strengthened.

As a rising star, the domestic brand development is particularly strong in the market, and has a very high customer reputation and a large consumer customer base.

Moreover, it is the series of casual shoes that are extended from the famous brands of traditional leather shoes and sports shoes and clothing industry. These casual shoes series products also have a good performance in this emerging market relying on the brand effect that the original brand has formed. Of course, many brands have not failed to get the desired market.

Homogenization seems to be a lingering nightmare in the industry.

Therefore, casual leather shoes in the homogenization trend, maintain market advantage, catch up with the international leisure shoes brand camp.

At the same time, shoe enterprises should actively integrate resources, increase the speed of brand communication, and strive to maximize product culture.

And to upgrade the marketing means, whether professional sports events or cross - step entertainment or animation film, all kinds of high-end marketing resources are involved, so that the concept of product is also accepted by more and more consumers, and then to win a broader and healthier market.

Ding Shuibo, President of the chamber of Commerce, believes that with the continuous improvement of people's living standards, the development of casual shoes market will become larger and larger.

President Ding said that even in the sporting goods industry, it is not just professional sports, but sports and leisure.

Leisure will become one of the new fulcrum of shoe industry development.

Nowadays, people regard "leisure" and "fashion" as the pursuit of brand concept, leading the trend of leisure footwear and clothing, and also help the casual shoes and garment enterprises that can work hard on fashion elements to gain a higher market share.

Therefore, the development of casual shoes market will become larger and larger.

In addition to a group of loyal sports shoes advocates, 70% of consumers began to switch to casual shoes.

In most developed countries in Hongkong and abroad, casual shoes have become the first choice for people's daily life and work because of their comfort and taste.

Casual shoes have become an important part of leisure life. It can be predicted that casual shoes will be the same as casual wear in the next few years.

Even in the sporting goods industry, nowadays, more than advocating professional sports, they advocate sports and leisure.

Leisure will become one of the new fulcrum of shoe industry development.

From the perspective of the development trend of China's footwear industry, the casual footwear market will become larger and larger.

Nowadays, people regard "leisure" and "fashion" as the pursuit of brand concept, leading the trend of leisure footwear and clothing, and also help the casual shoes and garment enterprises that can work hard on fashion elements to gain a higher market share.

Admittedly, the casual shoe market has successfully stepped out of the silence. However, after the phenomenon of homogenization of different brand products in traditional sports products, outdoor sports, children's shoes and other industries, homogeneity appeared in the field of local casual shoes, such as product positioning, channels and price, and has become increasingly prominent.