Tea Mountain Clothes Become The New Star Of CHIC2012

　　 Industry scale has been formed

　　 Clothing industry It is one of the pillar industries of tea mountain. In recent years, the tea Town Committee and the town government attach great importance to the transformation and upgrading of traditional industries such as clothing, constantly increase support for the garment industry, and promote the garment industry to become bigger and stronger. In November 22, 2010, Cha Shan town was recognized by the China Textile Industry Federation and the China clothing association as one of the 13 textile industrial cluster experimental bases in the "five cities and eight towns". It was awarded the title of "China famous brand clothing manufacturing town" by the China Federation of textile industry. It became the only "famous brand clothing manufacturing town in China". After years of careful cultivation, the garment industry of tea hill has developed vigorously, and has taken the road of rapid development.

In 2011, there were 576 enterprises in the textile and garment industry and its supporting industries in Cha Shan town, of which 451 were garment enterprises and 125 were garment supporting enterprises. The number of employees is about 48 thousand, accounting for 36% of the total number of industrial employment in the whole town. The total output of clothing is 281 million pieces (sets), and the total industrial output value is 5 billion 423 million yuan and the total profit is 213 million yuan, accounting for 32% and 24.2% of the industry respectively. According to statistics, the clothing export value of Cha Shan town was 450 million US dollars in 2011. From the scale of enterprises, the larger enterprises include Yung Lian weaving factory, Hui Xiong company, Jin Yi clothing company, xiong Ye garment company, and colored field garment company.

At present, Cha Shan town There are many kinds of clothing products in the town, including fashion, windbreaker, underwear, casual wear and children's wear. Currently, there are nearly 20 garment enterprises with independent brands. There are a large number of clothing brands that occupy a certain position and influence in the market, such as sparrow, rabbit, mam, MEDEO, super naughty, Ayata Kasenko, live, baby, DCGIRL, Daisy, Tucker, Martha, Jari, Nox, Xinfeng Fei, Mei Zhi, Mei, Kang Mei, Hui Si and Chichi baby.

　　 Infrastructure is the source of development

Tea mountain clothing occupies a large share of many large garment professional markets in China. The domestic market of products covers Harbin, Sichuan, Fujian, Guangdong, Guangxi and other provinces and cities all over 2/3, and exported to Southeast Asia, Europe, the United States and many other countries and Hongkong regions of China. It has formed a more sophisticated sales network, such as agency, two level agency, retail and so on. Such as Hui Brothers Trading Co., Ltd. so far has developed more than 200 direct and franchise stores; rabbit tattoo clothing company has more than 800 terminal sales outlets both at home and abroad; the company has more than 100 stores in China.

In addition, in recent years, tea hill clothing enterprises have actively participated in the market division and cooperation of well-known clothing enterprises at home and abroad. Mixtill (top brands of children's clothing in Italy), CK, Tommy, Levi 's, Fila, Bossini, Kappa, Disney, WAL-MART and other international brands, and JEANSWEST, XTEP, 361 degrees and other domestic famous brands are all engaged in large-scale production and processing in Cha Shan. The quality and environmental protection level of tea products has been recognized and welcomed by the international and domestic markets, forming the brand clothing agglomeration effect. In addition, Cha Shan also has an international fabric accessories trading center with a total construction area of nearly 100 thousand square meters and more than 1500 berths. A garment industry chain with garment production as the core, including computer embroidery, accessories production, cloth distribution and other related industries has been initially formed, providing necessary spare parts for garment manufacturers in the town of Cha Shan, forming a relatively perfect production chain and gradually forming a scale.

These years, Tea mountain clothing Enterprises have trained a group of skilled workers and technical backbone. At present, there are more than 4.8 employees in the clothing industry of tea hill, of whom more than 5 thousand are technical management personnel. Tea mountain clothing enterprises generally introduce advanced equipment and apply new technologies to improve the production efficiency and technology content of enterprises. Electric clothing cars, automatic cloth cutting beds and other advanced equipment are widely used. Computer aided design and manufacturing systems have also been introduced in large numbers, realizing the transformation from manual operation to mechanized assembly line production. In addition, some enterprises have realized computerized management to achieve online promotion. Some enterprises have the ability to independently develop products by hiring professional and technical personnel to research and develop new products.