What Does The Chinese Footwear Industry Win From The German Market?

At present, the share of China's footwear products in the German market is huge, but basically it belongs to the middle and low grade.

Experts believe that in the next few years, China's footwear industry should strive for brand direction and export more high-grade footwear to Germany.

According to the official of the business office of the Chinese Embassy in Germany, in the German market, China's middle and low class footwear products have strong competitiveness and are deeply loved by ordinary consumers in Germany.

In the German market, the average ratio of sports shoes and leather shoes made in China is all the same.

Statistics from German departments show that almost 82 million of Germany's population has a pair of shoes made in China.

Generally speaking, with China's accession to the WTO and enjoying the trade preferences brought by WTO rules, the EU's quota system for Chinese goods will gradually relax, including shoes and clothing products.

In the first half of 2003, China's exports to Germany maintained a significant growth momentum.

China's footwear products have good quality and are important reasons for the large export volume.

Insiders pointed out that despite this, Chinese manufacturers should not be blindly optimistic that they can increase the export of footwear products.

In fact, the import of footwear products in the international market has been saturated, and there is little room for growth.

In addition, the European Union, including Germany, will also control China's cheap products through new restrictions, such as anti-dumping, countervailing, technology and green barriers.

In the German market, Chinese brand shoes and high-end shoes are almost invisible.

The Chinese who are engaged in trade in Germany think that the shoe quality of China is always on the high side. An important reason is that the businessmen do not have a long-term vision, and only draw some immediate interests.

All kinds of footwear manufacturers are scrambling to occupy the market at a low price and do not refer to the price of the international market.

People in the trade think that China's manufacturers should work hard to improve product quality in the future. The key is to enhance brand value and profitability.

The era of occupying the market with cheap products will sooner or later.

They suggested that some strong clothing and footwear enterprises should enhance brand awareness and need to "resist loneliness" and create famous brands.

They can invest some money in advertising, and play brand in some big stores or shoe stores.

This requires investment, but having a brand has long-term benefits.

The German exhibition is a good way to penetrate the German market.

Chinese manufacturers can produce their own brands through exhibitions. For example, the two season footwear products fair in Dusseldorf is a very influential international footwear exhibition.

At present, there are more and more Chinese footwear manufacturers coming to this exhibition.

But many footwear exhibitors do not pay attention to their image. They look like peddlers. They think it's good to have orders.

Now, the organizers of the exhibition have begun to limit the number of exhibitors in China so as not to affect exhibitors in other countries.

Experts believe that the exhibition is a good opportunity to play the image and brand.

Manufacturers who want to take the brand line should make good use of the exhibition window.