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Update The New Marketing Idea &Nbsp; Fashion Show Is Closer To The Public.

2011/12/6 11:29:00 32

Update Marketing New IdeasFashion ShowThe Public Is Closer.

Recently, 3 fashion shows were held in Wuhan central department store. Show ground Instead of choosing a private clubhouse, they put it on the first floor of the shopping mall on the aisle, and the walkway was paved with red carpet. The models wore clothes in the brand clothing counters, walked on the red carpet, and even walked outside the shop, and then returned to the store, attracting many passers-by to watch the shop. Meanwhile, the customers in the shop also stopped for a while, squeezing the empty spaces on both sides of the red carpet. Ms. Lin, who came shopping, said she had attended some brand fashion conferences held by some stores in the past. Consumer No entry. However, this open fashion show is better, and the whole shopping malls are very lively. fashion 。


In fact, close to consumer shows were held at the scene 10 years ago when the fashion show just started. Later, the quality of the show improved, but more in the arms of VIP, serving high-end customers. Small appliances and other commodities are more integrated into the consumers by way of roadshows. Now, the fashion show's Pro citizen action can be said to be a return. Wuhan central department store official said, a clothing show can at least pull the brand sales of that day 50%, especially some young people like brand clothing, see the model wearing good looks, will also try it on the counter. At present, the mall's weekend fashion show has been released to the end of the year.

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