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Shoe Enterprise Mu Lin Sen Sees The "12Th Five-Year Plan" To Proceed With Brand Strategy Upgrading

2011/3/8 14:06:00 33

2011 is "

The 12th Five-Year

"The beginning of the planning year, for enterprises, in this new year, how to give enterprises a good start in the next five years, and lay a good foundation for shoe companies are all thinking.

As the first private enterprise launched in 12th Five-Year, Mu Lin Sen started the "Twelve + five" development strategy plan as early as the first half of 2010.

And in the first year of this plan,

brand

The specific work of strategic upgrading.

For more than ten years, Mr. Mu Lin Sen, a shoe maker, has always been responsible for shaping the national brand. He explains the demand of casual shoes for his ideal life with high quality, fashionable design and leisure style.

The pursuit of details accomplishments the quality of the brand.

In 2010, Mu Lin Sen still maintained a good trend of sales performance rising year by year, and the brand value reached 5 billion 680 million yuan.

New products supplement in 2011

Order-placing meeting

On this occasion, general manager Zhang Xiaoqi conveyed the specific strategies and measures for upgrading the brand strategy in 2011.

In 2011, he had two major prospects:

One is to inherit the Chinese culture and internationalize the national brand.

As the peak enterprise of the highest standard of casual shoes, in 2011, Mu Lin Sen sought a strategic plan at a higher stage, shouldering the heavy responsibility of the Chinese nation, regarded the development of the national brand as his post, expanded his train of thought, and made a solid step for entering the international large market of the brand.

The two is to become a strong brand in China's leisure industry and enhance brand awareness.

In 2011, it is the thirteenth year that the wood has gone through. It is also the stage that the brand develops to a relatively mature and stable stage. On the basis of the original sales network, the sales network began to make a strong brand in the leisure industry, rapidly improving the popularity and reputation of the consumers, and improving the value of the brand.

In 2011, it was a year of accelerated progress of the brand internationalization of Mu Lin Sen. He was in the peak position of the industry, and promoted the national brand to challenge the new height of the world leisure trend with a broader vision and momentum.