Clothing Marketing Strategy: How To Make A Reasonable Sales Promotion Plan

In recent years, there are more and more sales promotions, but only by meeting customers' psychology and needs can they achieve good results.

(1) give play to the charm of the gift.

In McDonald's shops, there are plenty of seats on holidays and holidays. What is the reason? It is not only the healthy, convenient and delicious fast food that attracts the diners, especially the toys that are more attractive to the children. Each toy has different styles and originality.

The children's needs brought the whole family's consumption, and the children enjoyed it, and the toys were happy, and the parents paid more for their pockets.

The cost of the gift is not high enough. Because of the large quantity and low cost, fast food shops bring a lot of rewards with a small amount of free gifts.

(2) set point consumption

Nowadays, many shopping centers have launched membership systems to issue preferential cards. When customers shop at a certain quantity, they can get certain rebates.

If a total of 100 rebates is purchased for 20 yuan, a total of 200 yuan will be rebate for 50 yuan. It will be cash in kind or in the form of shopping coupons, attracting many consumers to purchase, and effectively cultivate customer loyalty.

The key to using several promotional methods of consumption is to talk about credibility, and the policy of commitment must be fulfilled, so that consumers can get tangible benefits.

(3) pay attention to innovation.

Times are changing, but the promotion of many stores is immutable. In the face of flying advertising, consumers no longer have a cold to old faces, and the old way of promotion has become deaf ears. Therefore, sales promotion must win by letter, only new vitality, only new can attract more consumers' eyeballs.

Donkey grinding and grinding -- a scene that can only be seen in rural areas has recently appeared in a newly opened restaurant in Beijing.

A blue stone grate is fixed in the door, and a grey donkey with an eye patch keeps circling around the Miller. The food that has been put in advance is crushed to pieces. If customers need it, they will be processed into delicious food.

Besides, there is a water well not far away from the mill. The windlass on it can draw water directly from the well.

From time to time, curious people came to try their skills, and there were plenty of people around the donkey and the well.

The creativity of the donkey to the restaurant makes the people of the long - lived high buildings open their eyes, which makes the restaurant more popular and customers.

In the process of promotion, we should not neglect the propaganda in the middle and later stages. On the one hand, we can make consumers feel the trustworthiness of businesses to cash in on their actions. On the one hand, they will arouse more consumers' attention and desire to buy. Another important aspect is to enhance the good image of shops and form a good reputation in exchange for more customers.