From Korea To Fly To Hangzhou, Only To Win 10 Pairs Of Limited Edition Shoes.
On Friday, the staff of Nike basketball counters in Hangzhou's Yintai department, Wulin shop, explained that the latest basketball shoes sold out were sold out.
What makes these customers so keen is a basketball shoe called "Hyperdunk McFly (back to the future") or "Hyperdunk 2015". A specially chap disappointed that he was getting information from the Internet that the basketball shoes were sold on the same day in 5 cities in the country, but I did not expect it to be a little late.
A man moves faster than this young man. A person in charge of Yintai Nike basketball counters said that a few days ago, the store received a reservation phone call. Many of them still called from abroad. They named the shoes. After booking 9 pairs, a Korean customer called and booked the remaining 10 pairs in one breath.
Even if the reservation was made, it was safe to get out of the bag. A customer who came from Fujian came to the store early on Friday and bought the shoes he had booked. What impressed the shop assistants was the Korean guest who came here specially. A salesperson said that the Korean guest surnamed Kim. He checked the passport number used for booking by the clerk, and happily paid 10 pairs of shoes. The price of a pair of Hyperdunk McFly is 1250 yuan. According to Mr. Kim, this shoe has been sold for thousands of dollars abroad.
Hyperdunk is the main shoe of Nike during the Beijing Olympic Games. At the upcoming Beijing Olympic Games, Nike designed 8 different colors of Hyperdunk for 8 national basketball teams of China, the United States, Germany, Russia and Australia.
Hyperdunk McFly (coming back to the future) that made Korean guests fly in the air is more special in the Hyperdunk series. According to the information, Hyperdunk McFly first started in Losangeles, USA in July 2nd, selling for $110. On the day of the sale, NBA basketball star Kobe signed 10 double 46 yards. It is said that in July 12th, when the shoe was sold in New York, it was the first CJ shoe enthusiasts to wait for sale at the shop gate at 6 p.m. on the two day before the sale.
Limit is another reason that attracts the attention of shoe enthusiasts. According to the online data, this shoe has a global limit of 350 pairs, including 100 pairs sold in the United States, 175 pairs in 5 cities in Beijing, Guangzhou, Hangzhou, Nanjing and Tianjin, and 10 pairs in Hongkong.
On eBay, Taobao and other shopping sites, a pair of Hyperdunk McFly (back to the future) has been fry up to $1200 by players. According to a person in charge of the sports hall of Yintai, the launch of the limited edition is a marketing strategy that Nike and Adidas often use. However, not all limited editions can appreciate. He concluded that star booster, limited and technological content are essential conditions for the appreciation of sports shoes.
- Related reading
The Export Situation Of Shoes And Clothing Enterprises In Xinjiang Is Considerable.
|- Management treasure | Why Did She Sell Clothes When She Entered 100 Thousand Of The Clothing Shopping Guide Cases?
- News Republic | The First Performance Of Listed Companies Is Good, Mu Shang Group Speeds Up The Digital Upgrade.
- News Republic | Pandora's Second Quarter Profit Slump Will Cut 1200 Employees.
- News Republic | A Good Card Is Bad, Dugbana Loses The Luxury Label.
- Fashion brand | The 2019 "B." LOGO Bag Series Released By Paris Is Highly Recognizable.
- News Republic | Zara Statement: No Support For Strike
- Teach you to open a shop | What Are The Skills Of Placement And Arrangement For Clothing Franchisees?
- Teach you to open a shop | How Can Women's Clothing Store Be Well Stocked For Holidays And Marketing Skills?
- Management treasure | Practical Skills Sharing In Late Summer 2019
- Commercial treasure | How Can You Do A Replenishment Job When You Open A Women's Clothing Store?
- The Export Situation Of Shoes And Clothing Enterprises In Xinjiang Is Considerable.
- Jinjiang'S Shoemaking And Other Businesses Were Down Sharply Last Week.
- Red Dragonfly: A Three Faced Fashion Experience Of Quasi Luxury Goods
- Multiple Negative Hits Wenling 20% Shoe Enterprises Shut Down
- The Theme Of The Olympic Games Is Seasonal Promotion.
- Chengdu Shoe Enterprises Go To The Shoe Industry Kingdom To Accelerate Their Cooperation Process.
- Wen Jiabao Investigates Guangdong Shoe Making Enterprises
- Fujian Shoe Exports Slow Down
- Zhongshan Shoes Sell Well Overseas
- The Demand For Leather Shoes Tends To Be Branded, Forcing The Structural Adjustment Of Shoemaking Industry.