How To Solve The Problem Of Venture Capital
For entrepreneurs, money is like your favorite girl.
How do I get her?
Some people tell you: write love letters, describe yourself well, and then send them all over the world. Your ideal girl will throw your arms around.
Can I do this?
If you work hard and concentrate on building yourself as a strong person, at least your career will be full of vitality and steaming prospect.
With this view, she asked, "OK?"
Some people say to me: "if I want to start a business, tell me where I can get hundreds of thousands of yuan." if you know business and capital, don't read this article.
Starting from the beginning of venture capital, we expect to rely on huge amounts of money from others to start in China, which is not universality and reality in China.
Even in the United States market where financial instruments are developed, there is no universal significance. In this way, the venture capital project is only between 1 and 1%.
A project has the conditions to attract funds and needs a pre process which can not be short. In this process, relying on its own resources to start and gradually make your project advantages is the fundamental way to solve the problem of venture capital.
What is the advantage of a project?
The relationship between project and capital is not simply a "two in one" relationship, it is a relationship that needs each other conditionally.
In order to understand this "real" internal relationship, we first know what is the advantage of the project.
This is to be explained from two aspects: the composition and growth process of the project.
First, look at the elements of the project.
Any project is made up of a number of factors. There must be one or two factors that determine the market value of a project. It is a factor that can influence, restrict and attract others to exchange money with it.
The existence of these one or two factors is the advantage of the project itself.
Let's look at the growth process of the project.
A project has the conditions to attract funds, and it needs a process -- the early stage of running this project.
This process is manifested in two interrelated time: one is the development time of the project itself; the other is the knowledge time of the operator of the project to the two.
The two time decides that the "process" of a project is necessary and cannot be overtaken.
With the process of project self development, the process of cognition, the advantage and disadvantage of the project, and the superiority of the project are inevitably discovered and proved.
What is it?
What is the fact that the market value of the market is proved to be "advantage"?
To say that technology is advanced, it is necessary to complete the pformation from technology to products, including the necessary testing. If there is market demand, there should be direct users and distributors.
The relationship between the advantages of the project and the funds and funds is a conditional and mutually needed relationship.
There are opportunities and conditions for the needs of funds.
Only when we have the "advantages" mentioned above, can the injection of external capital be meaningful and the injection of external capital can play a role.
This "meaning" and the "role" are both for the project and for the funds to be injected.
There are opportunities and conditions for funds to meet the needs of the project.
Only when the advantages of the project can be revealed, will the fund need the project.
Only when the operation of the project is approaching maturity, can the capital need the carrier that can save and increase itself, so that it needs the "organization" or "utensils" that can rotate around and round.
It is just like blood that requires a healthy organism that is already in existence, so that it can maintain itself and enable itself to increment by means of the hematopoietic function of the body.
In short, the need for funds depends on the advantages of the project. If the advantages of the project have not yet been made, the entry of external capital will be ineffective, and the entry of external capital can not play a role.
Because the reliability and future of the project can not be proven, no one believes that the project will be rushed into the capital.
This is the opportunity and condition for mutual need between project and capital.
This is the basis for attracting funds by bringing up the advantages of the project.
If we know the relationship between project and capital, we should understand that the formula of "business opportunity plan financing" is not how to understand the truth of entrepreneurship.
The first prerequisite for attracting capital is: you must be a legal person rather than a natural person.
You can ensure that the invested capital can be profitable.
You should have early investment in projects rather than empty handed white wolves.
The characteristics of the project are different from those of different projects.
Such three items are common to any project.
The internal quality of the project.
That is to say, compared with similar projects, there are special differences in order to distinguish consumers from similar or related products, so as to identify the innovation of operation mode.
The creativity of the operation mode includes the science of the combination of project elements, the rationality of the process, the reliability of the profit generating point, and the existence of market potential.
The existence of the present market, the existence of market potential, the links in the industrial chain of growth, and the entry of project into people's interface.
The appropriate way is to convey information in appropriate ways.
The so-called "proper way" is related to the characteristics of your project.
For example, search for the largest user.
Know where they are?
Let's talk about a sequence.
By contrast, it will highlight the benefits of your advantages and losses, even losses and even opportunities that can not be lost.
Catching a kill and killing two birds with one stone has both the product outlet and the advertising effect.
Participate in professional exhibition.
Look for the most professional fairs, fairs and fairs which are most directly related to your products.
Carefully prepare materials, samples, props and display methods, and design negotiation procedures, key points, bottom line and cooperation mode in advance.
Use network tools.
Build a website, link with related industries and professional websites, write concise and attractive SMS, attract people in the industry to get on the Internet, distribute information on the professional websites that are targeted by the target customers, and give the best searching website points to the road toll, so that the "shepherd boy" first refers to your "Xinghuacun".
Of course, to advertise on a large print media and TV is a choice that "the earth knows," but it costs money.
This is also known by "people all over the world".
Xie Jia has chosen to work as a salesperson in a supermarket.
Every time he has a new product, he has to study it from function to technology to cost.
We should also find their shortcomings and perfect them in their own brains.
One day in 2002, a customer came to buy fresh air sterilizer.
Xie Jia recommends ozone sterilizer, and customers want to have the function of "removing particle dust".
Xie Jia recommended air purifier to her, and the customer also bought a machine to buy the place.
In the end, nothing was bought.
Xie Jia and his brain were moved by their own minds: the existing air purifier and air disinfector are all single properties. If the two functions are combined, it can avoid the inconvenience of space and reduce the cost.
This idea made him see the dawn.
Start looking for information to implement this idea.
HEPA filtration technology, negative oxygen ions and ozone technology are widely used in air purification at home and abroad.
If we combine these three technologies together and design a multi function air freshener, is there not much market?
Xie Jia designed a prototype and found several manufacturers of small appliances to cooperate with him.
The manufacturers replied: you pay, we produce for you.
Xie Jia, a businessman who had been in contact with him, filtered in his brain. A Lin surnamed Hong Kong businessman was sick when he came to Shenzhen to attend the exhibition two years ago. Xie Jia organized his staff to help him with the exhibition.
Mr. Lin, who is very touched, left a business card.
Mr. Lin was founded in Shenzhen just now.
After meeting Xie Jia, he introduced the project to him, and Mr. Lin put forward that the product must have market feedback before it can be invested.
This Xie Jia gives the problem, how can we see feedback when the product is not produced?
When he was in a hurry, he suddenly thought of the Internet and put products on Mr. Lin's trade website.
A week later, a number of Companies in Hongkong sent mail enquiries, and an American company sent an email hoping to order 500 such machines.
The 500 order became their first business.
This is a business that has earned about 1000000 yuan.
With this business, Mr. Lin and Xie Jia signed a cooperation agreement: Technology discount of 1 million yuan to occupy the company's shares.
Xie Jia, who signed the agreement, sat alone in his new office overnight.
He finally felt relieved after years of heavy burden.
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