Nike'S Unique Vision And Long-Term Co Sponsorship Of Li Na Began In 97 Years.

Recently, tennis star Li Na announced his retirement. On this day, Nike launched a notice to pay tribute to Li Na on the front page of the official website of the company. This announcement, stacked together with the picture of Li Na's fist shouting with a phoenix's silhouette, coincides with Li Na's Phoenix Nirvana in the field of tennis, and finally becomes a leader. It also coincides with the identity of Li Na and Hubei people. "The nine birds in the sky and the Hubei on the ground" are not familiar with this phrase.

　　 Li Na The cooperation with Nike started in 1997, when Li Na was 15 years old, and Nike sponsored Li Na to be trained in the United States.

Until now, tennis is not a particularly mainstream sport in China. In 1997, as a high-end sport in the atmosphere, there was a limited number of tennis players in China. At that time, who could have imagined that Li Na, who was not known, would become the Grand Slam champion? Nike did it, and Li Na knew it would be remembered.

Since then, Li Na wearing Nike logo sportswear frequently appeared in the international arena. Whether it is a losing match, a dejected spirit, or as a Chinese winner in the Grand Slam championship, Li Na's self assertive and assertive style is highly consistent with the slogan of Nike's "Just Do It". Nike's sponsorship of Li Na is the combination of heaven and earth.

Nike salutes Li Na with the words "do something and become a bird". This is derived from the proverb of "shooting a bird out of the head," and the intention is to make people fit in groups and behave well.

Li Na is just not a disciplined person. She is steadfast in her pursuit and has made her way out of the system and created history. Li Na Becoming the world's top tennis player has completely changed the position of tennis in China. At the time of her retirement, Nike did not hesitate to admire Li Na. "Li Na's strong will and determination conveys a clear message: history and records are often rewritten by the birds who dare to stand out."

Before Li Na retired, the new headquarters building of Nike Greater China opened in July. One of the buildings was named "Li Na" building to highlight the long-term cooperation between Nike and Li Na. Li Na himself participated in the naming ceremony of the new building. Li Na said at the time: "I am honored to name the new building with my own name. Nike always respects and values the professional performance of the athletes. Naming this building by my name is very different. This is recognition of our long-term cooperative relationship, and I have always cherished friendship with Nike until today.

image Nike In this way, Li Na not only provides funds and equipment, but also needs a helping of money when he needs help most of the time, and a bowl of Chicken Soup for the soul. Other brands may not be able to pry away even more money. This has reached a higher level of business: the integration of money and emotion.